The national campaign seeks to change lives through love
BATON ROUGE, LOUISIANA (July 27, 2021) — What started as a straightforward hip hop song with Christian roots promoting positivity has since morphed into a full-fledged national movement bringing the message of God’s unconditional and unwavering love to the masses. The HIS LOVE IS AMAZING (HLIA) Movement is an initiative that Apostle Mardia M. Scott, the pastor of Law of Life Ministries International, accelerated in 2020 at the height of the pandemic. The movement aims to reach the often underrepresented and underserved communities, including those living in poverty and other disenfranchised groups. One of the primary goals is to have one million people wearing HLIA shirts on January 1, 2022, to promote God’s love.
“Part of the campaign includes our ‘buy one, bless one’ initiative,” explains Scott. “For every shirt that is purchased, a shirt will be given to an inmate from East Baton Rouge Parish Prison upon release. This reminds the formerly incarcerated as they embark upon their new journey that they are not alone and that God loves them and is always with them. This is about making sure that no man or woman is left behind.”
Proceeds from the campaign will be used to fund community-based programs for at-risk youth, the formerly incarcerated population, and the homeless across the country.
In addition to being a minister of the gospel, Scott is an accomplished self-made entrepreneur and hip-hop music artist. In 2019, he released the single, “Amazing,” from his album Dominion. Because of the song’s popularity and uplifting message of faith, hope, and love, Scott immediately knew that this was more than just a song —it was the dawn of a movement.
Scott and his team went from city to city, entreating mayors from all over Louisiana to become part of the campaign by expressing how important it is for the Amazing Love of God to be restored to the center of our communities. As a result, in 2020, the mayor of Baton Rouge, Louisiana, signed a resolution declaring January 1 of every year “The Amazing Love of God Celebration Day.” Twenty other mayors from across the state have also followed suit and signed the resolution in their respective cities. The campaign is now going national, with plans to expand globally.
T-shirts sell for $25 each and are available for purchase on hisloveisamazing.com. To learn more about the campaign, donate or sponsor, email email@example.com. For all media inquiries and interview requests, contact Jameka Whitten at 704.965.3297 or via email at firstname.lastname@example.org.