Challenging the Monolith in Content Marketing: Wright Creative Takes Off as the “Go-to” for Building Branded Content Platforms for National and Global Brands

 North Carolina-based branded content agency and production studio brings a fresh perspective to the way major brands connect with their communities, with a powerful approach to storytelling 

Charlotte, N.C. — In just a few short years, Wright Creative has become a multimillion-dollar agency and preferred agency of some of the world’s largest companies for branded content and video production.

Headquartered west of Charlotte in Gastonia, Wright Creative blends journalism, storytelling, and culture with an approach that taps into the authenticity and diversity that’s missing in content marketing. Clients such as TIAA, a Fortune 100 firm, Kellogg Company and Trane—both Fortune 500 companies—Sunbelt Rentals, Parkdale, the NAACP, and others, call on Wright Creative for internal and external marketing expertise and their ability to find and tell untold stories.

“Brands now understand that the failure in marketing has been a failure to connect with authenticity and diversity; and it has stalled growth,” says Heather Keets Wright, co-founder and CEO.  “The root cause has been the outsourcing, to giant holding companies, of something that needs to come from within. Monolithic content is unacceptable as customers want content to be a reflection, not a tiny window with a narrow view. Boutique agencies like ours get that right, though not all of them know how to work with large, complex organizations like we do. We’re nimble enough for acceleration to market, and our multiplatform creative work is exceptional.”

Founded in 2015 by Keets Wright and Mark W. Wright, Wright Creative brings award-winning creativity and sensibilities to marketing, content strategy and platform-building.

Keets Wright was named a General Excellence Winner of the Women in Content Marketing Award 2020, chosen by the Content Marketing Institute in partnership with Masthead Media, for achievements in the content and marketing industries and positively impacting brands, customers, and colleagues through leadership.

A graduate of the S.I. Newhouse School of Public Communications at Syracuse University, Keets Wright built her early career as a journalist working for several high-profile media outlets, including Entertainment Weekly, Essence Magazine, and Martha Stewart, before serving as an agency Executive Creative Director. Her past clients include Walmart, Wells Fargo, USAA, and Four Seasons Hotels and Resorts.

Wright, a sports journalist and producer/filmmaker and Howard University alum, leads Wright Creative’s production arm. Having spent 15 years at ESPN—as a founding member of ESPN The Magazine and as a director at ESPN Events. 

Wright earned producer credits on several critically acclaimed ESPN 30 for 30 films, including the SEC Network’s SEC Storied documentary, No Experience Required, which tells the story of the Texas A&M “12th Man” kickoff coverage team made up entirely of walk-on players.

Two of Wright Creative’s upcoming multiplatform stories include The Bison Project, a pod-doc about the controversy surrounding Howard University’s national soccer championship in 1971, and Can’t Retire from This, a four-episode docuseries about the passion and the play of female basketball in the Washington, D.C. metro area, directed by Melanie Page.

Since its launch in 2015, Wright Creative has been certified by the state of North Carolina as a Historically Underutilized Business. Wright Creative is a 100 percent minority- and women-owned business, certified by the National Minority Supplier Development Council and the Women’s Business Enterprise National Council (WBENC). 

For more information about Wright Creative, visit

For all media inquiries and interview requests, contact Jameka Whitten at or 704.965.3297. Heather and Mark are available for speaking engagements, panel discussions, workshops, and other appearances.

Photo credit: Hassan Kinley