Media Professionals ‘band’ together to get “Amped 4-A-Cure”:
Supporting cancer research through music
(Charlotte, NC) Whether it is as close as a personal battle, losing a close relative or simply hearing that the elderly lady at your church was recently diagnosed, we have all been affected in one way or another by cancer. We have two choices: to continue to watch this epidemic grow and monopolize peoples’ lives or step up and do something about it. That is exactly what a motivated group of individuals who have all been particularly affected by the disease recently decided to do: come together to use their talents and resources to form a movement with the sole focus of cancer research. Hence, “Amped 4-A-Cure” was born.
What began in 2007 as an annual benefit concert to support the research activities of Hanover Medical Specialists, P.A.’s Oncology Division in Wilmington, NC quickly transpired into a full on movement, as one of the initial creators, Xavier Grier, having recently lost his father to cancer, imagined that this project could be turned into so much more. After sharing the idea with his business partners, Rocky Robinson and Jonnell Walker of |THE, llc., he then introduced the idea to JSW Media Group Principal Jameka Whitten and Dany Eason of DEPR Communications, all of whom have lost close loved ones to the battle and were immediately on board. With these 4, along with Xavier and the remaining original creators, Heath Harrison, Charlie Harrington and Ashley Rogers, the Amped 4-A-Cure team was set and ready to take flight.
Amped 4-A-Cure’s mission is simple: to raise funds to support cancer research through the universal language of music. Some of the ways planned to raise funds is through mini concerts to be held in cities nationwide; partnering with existing concert series, music inspired events, and select live music venues to make all of their events official “Amped 4-A-Cure” events to raise funds and awareness; a major concert in December featuring both major recording artists and independents as a finale for their 2009 Million Dollar Campaign; and sales of compilation CDs.
Donations and proceeds generated from fundraising efforts go towards Amped-4-A-Cure’s beneficiary, The American Association for Cancer Research, www.aacr.org.
Their 2009 initiative, The Million Dollar Campaign, is to raise one million dollars in support of cancer research by December 31st. With donations and the support from others, Amped 4-A-Cure can help make this ambitious goal a tangible reality and help bring us one step closer to finding a cure.
For more information on how to make a donation, get involved, upcoming events, or the movement in general visit www.amped4acure.org.
