The Red Pump Project™ raises awareness about the impact of HIV/AIDS on women and girls. Our mission is to promote HIV prevention through education, and open dialogue about the issues that surround sexual and reproductive health.

Founded in March 2009 by Luvvie Ajayi and Karyn Watkins, Red Pump believes that if HIV affects one, it affects us all. We use the red shoe as a symbol of empowerment to represent the strength and courage of women infected and affected by HIV/AIDS. The incorporation of fashion into the message of HIV prevention is our contribution as we hope to show that Awareness is Always in Style!™

The Red Pump/Red Tie Affair is a signature event for The Red Pump Project  and is organized by Red Pump Charlotte and presented by JSW Media Group. This fundraising gala happens annually to commemorate World AIDS Day.  Want to learn more? Interested in volunteering or sponsoring?  Send an email to  or visit