Big Brothers Big Sisters of Central Carolinas Launches ‘Road to 100k’ Fundraising Campaign

Charlotte, NC (September 7, 2023) – Big Brothers Big Sisters of Central Carolinas (BBBSCC) announces the launch of its ‘Road to 100k’ fundraising initiative. The goal is to raise at least $100,000 for BBBSCC’s programs so that the organization can continue to provide services to the children of the greater Charlotte Metropolitan area. The campaign will run through September and culminate at BBBSCC’s annual fundraiser, The Big Toast, on Thursday, October 5, from 6 p.m. until 9 p.m. at The Collector’s Room at 2122 Freedom Drive.

Big Brothers Big Sisters of Central Carolinas’ evidence-based mentoring program is designed to create positive, measurable outcomes for youth, including educational success, avoidance of risky behaviors, higher aspirations, greater confidence, and better relationships. BBBSCC matches children (Littles) with caring adult role models (Bigs) so they can share and expand their worlds in new ways. In the past 12 months, BBBSCC staff have made more than 7,000 support contacts with Bigs, Littles, and their families. 

BBBSCC invests $2,500 annually per mentoring match to support these critical relationships. There are 67 children on the waiting list, making the total cost to support $167,000. And this is why financial support from donors is critical in helping BBBSCC continue to do this important and impactful work for the youth in the community.  

“A lot of the young people that we serve are at a crossroads,” said Kalishia Mitchell, VP of Advancement at Big Brothers Big Sisters of Central Carolinas. “They face challenges beyond their control, such as domestic violence, incarcerated parents, and isolation. Our program supports them with a caring and committed mentor to help them reach their goals and avoid risky behaviors, allowing them to excel beyond their obstacles.”  

During the upcoming fundraiser, attendees can expect a night to remember with a cocktail hour, a live auction, entertainment, and an awards ceremony — all while raising funds that will directly impact the lives of the children BBBSCC services each day. 

To donate to the campaign, purchase tickets for The Big Toast, or more information, visit For media inquiries or interview requests, please contact Jameka Whitten at or 704.965.3297.

About Big Brothers Big Sisters of Central Carolinas
Since 1972, Big Brothers Big Sisters of Central Carolinas has been providing mentors (Bigs) for children (Littles) in this region. In 2022, the organization celebrated its 50th anniversary while serving nearly 1,000 children in Mecklenburg, Cabarrus, and York counties through traditional community and school-based mentoring and innovative specialty programs that connect caring adults with local children in meaningful one-to-one relationships. Big Brothers Big Sisters is a 501(c)(3) non-profit organization. To learn more about Big Brothers Big Sisters of Central Carolinas and get involved as a mentor, volunteer, donor, or community partner, visit